Lee is a recognised strategy and innovation leader. He combines creativity, design and innovation expertise with extensive leadership, operational and commercial experience. His focus is masterminding and leading growth and brand strategy, and the creation of new value propositions, products and customer experiences that transform businesses or create new ones.

Lee has worked with global brands such as Pfizer, Ford, Sky, Volvo, OVO Energy, Barclays, Virgin Money, Skype, Yamaha, and Puma on diverse projects spanning growth strategy, brand development, category design, product discovery and development, experience and service design.

Lee is the Managing Partner of Sense Worldwide. A creative business consultancy that enables companies to see, think and act differently to drive net new growth and brand transformation where cultural relevance matters. He is also an advisor to DeepTech Labs a venture studio at Cambridge University and serving the Northern Gritstone project.

In 2015 he founded Door, a boutique strategy consultancy whose projects include masterminding Sky’s entry into physical TV’s - Sky Glass. Previously Lee was Group Director of Customer Experience and Innovation at Barclays PLC where he was responsible for building and leading interdisciplinary teams creating the next era of financial services. He masterminded the creation of Entrepreneurial Banking, Barclays Rise and the Barclays Accelerator.

Earlier in his career he was Managing Director of Voxygen a technology consultancy specialising in digital communication products, and part of the leadership team of the pioneering telecoms company Pipex Communications PLC.  

Lee is also a critically acclaimed musician and songwriter. He has released two albums on his own record label and toured internationally until 2004 playing at venues such as Ronnie Scotts and festivals such as the North Sea Jazz Festival. His popular YouTube channel has had over 2 million views.

His music and neuroscience project "Brainstruments" about the mental models of musicians, features interviews with over 50 leading jazz and blues luminaries and appeared in Wired Magazine and on the BBC.